There are a number of ICO’s queued, but few are using the ICO to accomplish as much as Civic.
What the Civic team did that was smart:
What that means — Civic now has ~25,000 highly engaged users. They’ve gone through identity verification, downloaded the app and are “advocates” because they own some of the civic Token. My guess is most of those users are also highly active in the blockchain ecosystem and as a result they are already asking other blockchain service providers “why they don’t use Civic”… I know I am
This is one of the magical elements of this emerging Crypto space. Customers who don’t just become advocates, they become evangelists who have an incentive to help the company win. In the long term — broad ICO customers bases build this evangelist base and give companies an advantage vs those who narrowly sell their ICO to insiders and large traders. A good lesson for the upcoming ICO’s to consider