Why Build A Brand New Product Instead Of Rebuilding Or Redesigning One

Vera Reynolds, Software Engineer at Pivotal Tracker (middle), Lisa Doan, Product Manager at Pivotal Tracker (right)and Poornima Vijayashanker, founder of Femgineer(left)

Interview with Lisa Doan and Vera Reynolds of Pivotal Tracker

Happy November!

November is one of my favorite months mostly because I love Thanksgiving. Last year I had a wonderful time celebrating it with Meghan Burgain, Femgineer’s Community Manager in Bordeaux, France. We had a Frenchgiving, and had the opportunity to share how Meghan works remotely.

This November, we’re going to be tackling a new theme on Build: building a brand-new product.

If you’ve been building a product for a while, you know it’s natural to start accruing tech debt and product debt. And there comes a point when it becomes really hard to add new features without paying down the debt through rebuilding or redesigning the product.

However, there may come a point when neither of those makes sense, and you may be evaluating building a brand new product.

The Pivotal Tracker team recently did this. In today’s episode, Lisa Doan, who is a product manager for Pivotal Tracker, and Vera Reynolds, a software engineer, are going to walk you through how they came to the decision to build a brand new product.

As you watch today’s episode, here’s what you’ll learn:

  • What spurred the conversation to consider building a new product
  • Why the team chose not to redesign or rebuild the existing product
  • What the team did to identify the problem it was solving with the new product
  • Why the team held off on coding and building and what they did instead
  • Why software engineers benefit from being involved in the research phase of a brand-new product
  • How to pare down customer insights and scope a prototype
  • How to recruit new teammates to help build and identify their knowledge gaps

Listen to the episode on iTunes!

You can listen to this episode of Build on iTunes.

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Build is produced as a partnership between Femgineer and Pivotal Tracker. San Francisco video production by StartMotionMEDIA.

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