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If the presence of robots in our regular life still sounds like a utopia, the possibility of interacting with them on social media is no more a far-fetched idea.
In recent years, KFC, Balmain, Yoox and Renault created virtual avatars to promote their brands. Though such digital influencers might be harmful to the mental health of kids surfing social media or pose a risk to ‘real’ models to lose their jobs, brands are not going to stop leveraging CG-models in their campaigns.