Too Long; Didn't Read
New York Subway is a strange world, there are many things that one might be amazed by and ads are probably last on the list. But one can’t escape noticing them and recently I have seen so many DNVB (Digitally Native Vertical Brand — sorry, this is a doozy, but <a href="https://www.huffingtonpost.com/entry/the-rise-of-the-digitally-native-vertical-brand_us_58b4c830e4b0658fc20f9965" target="_blank">here</a> is a good article on them) ads that I had to take time to make sense of them.