Sell Trust, Not Technology

Too Long; Didn't Read

Sell Trust, Not Technology: Sell feelings, not facts and figures. Too much ego makes companies think that people should care about their product, instead of giving people reasons to. You need to empathize with prospects to understand what pain points they have. Sell your emotional solution, and you sell trust, rather than technology. When you start to take a trust-based sales and marketing strategy, it might feel strange. But when you do, results will sky-rocket. It'll take serious re-adjustment to get back into the game.