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What's The Blockchain Strategies of Tech Giants? The crypto ecosystem has come a long way from its humble beginnings in Bitcoin. IBM, Alibaba Cloud and PayPal are among the companies that have adopted and adapted blockchain. Alibaba Cloud is one example of a company heavily investing in partnerships with startups. IBM has powered use cases in food traceability, cross-border trade auditability,. trade finance, and decentralized trusted identities. Google is positioning itself to build and support blockchain-based apps like Chainlink and SmartContract.