Data-Driven Advertising and Its Impact On Our Privacy-Driven World

Too Long; Didn't Read

Digital advertising is not the business of data-driven decision-making or prying under people’s kitchen sinks or tracking their every breath. The best way to know the audience is to talk to them face to face, on a regular basis, about their life, their routines, their dreams, their fears, their aspirations, their goals, and maybe a few words about the product category as well. Brands old and new will continue to thrive long after digital advertising and data have made way for the next shiny new thing with its own gurus and influencers.