Too Long; Didn't Read
There’s an increasing need for more “managed” marketplaces to intermediate delivery of the product or service. In childcare, for instance, people want to know with certainty that the providers they’re hiring are trustworthy and qualified. The managed marketplace model is critical to unlocking categories involving high-stakes or high price transactions. Because they connect all the dots behind the scenes–and provide such a high level of standardization and quality–people feel like they're interacting with a high-quality, concierge-level service.