Too Long; Didn't Read
Toilet paper was the hottest commodity during a worldwide pandemic centering around an illness that mostly affects the respiratory system. Artificial intelligence bridges the gap for CPG companies by pinpointing the items consumers want, but the specifics about those items. The 2020 toilet paper shortage demonstrated the shifts happening in consumer demand, in the CPG industry, and beyond. Companies must be ready to meet the demand of consumers. If they are not, they will miss opportunities to capitalize on unique moments in society.