Too Long; Didn't Read
“Sales” is often an enigma to founders. Many founders, especially the technical types, think that <a href="https://hackernoon.com/tagged/sales" target="_blank">sales</a> is not part of their skillset and it is something that “others” are good at. Working with seed stage startup founders I often hear “I’ll focus on building the product and then I will hire someone to sell.” When forced to think about sales, founders often look for investors or advisors to introduce them to customers or help them hire a star salesman.<strong> </strong>Founders place great hopes on these magic intros or on that mysterious well-connected salespeople who will come, perform their persuasive art, and solve that sales thing.