What Makes a Good Blog Post that’ll Convert Leads to Customers

Millions of blog posts are pushed out every 24-hour, but only a few of them engage readers.

With your blog, you're constantly vying for people's precious online attention, which doesn't exceed the first 15 seconds after glancing at your post. Readers are also five times more likely to leave your website and never return if the content structure doesn’t fit their expectations.

A content strategy that feeds your reader’s cravings would place your company on top of hot trends in whichever industry you’re in. A good blog post will influence your leads from the top of your content market funnel through the middle and most likely till the bottom of closing.

Semrush estimated content marketing to be worth approximately 413 billion dollars in 2021 and even head over to $600billion in 2024. It’s unlikely we escape this sporadic spike because blog posts are the most outsourced.

It requires an effort to be a part of this opportunity. How each of your blog posts addresses the search intents you discovered during your customer research determines the success of your strategy funnel. And today, I’ll show you how to write a top-notch one that’ll sell for your brand.

Conduct a wide target audience research

What you’re trying to solve with your topic has been addressed by several authorities, reputable brands, and even experts on social media. You’ll research widely to understand their unique angles to the subject matter. You’ll compile the latest statistics, data, quotes, and facts that’ll back your brand's unique value proposition.

Address the pain points of your reader

Without emotional energy, your writing simply falls flat. It becomes dull. Emotion builds a peculiar connection between you and your readers. When readers can relate to your perspective, they’ll engage with your message, which makes them more likely to take action. Wear your reader’s shoes to get their pain areas.

Why do they browse Google for those LSI keywords you found through Ahrefs?

What nudged them to search Google?

Succinct customer research will give you enough insights and you’ll easily inject emotion into your content. When you engage this point of grief and anxiety that affects your reader, you’re now in total control of their minds.

Create a content outline in line with your TOV

You have discovered what bothers your audience. You’ll then apply a Tone of Voice (TOV) that’ll empathize and encourage your reader that they’ve found the remedy to their challenges. The tone of voice reflects your brand personality, helps you connect with your audience, and makes you different from the rest.

You’d want to put in as much time as necessary when preparing an outline. Your content outline would be well detailed, resourceful, and explicit. Side notes can help you remember your thought process while creating the outline. The ideas you’ve noted down above will help.

If you spend enough time researching for the outline, you’ll have attained mastery of the topic when you’re set to write.

Write at your favorite space

As a writer, you’ll agree that particular conditions aid your productivity when writing. Some prefer to write in a spot with beautiful scenery while some prefer to write in a secluded space. Some people love playing music to aid their writing juices, while some prefer utter silence. Find what gets your writing mojo going and stick to it.

Footnote: When you're done with your article, the use of good editing tools like Hemingway Editor can finetune it.

Elements of a good blog post

On the first page of Google, there are tens of search results.

Why should yours be the one a random reader clicks on?

A killer headline

Your headline should be different from the flock and should arrest attention. It should make the reader wonder what you have to offer.

A captivating introduction

You’ll agree that the first impression is quite important in anything. If your article has a boring start, readers will most likely leave before even reading to any point. Your introduction should get your readers hooked and wanting more. One method that really helps is telling a short, relatable story. It helps your readers get into your mind and understand the purpose of your blog post.

Value-rich Content

Value is what keeps your readers coming back. In the body of your article, make sure every line teaches your reader something they don’t know. Cut out the unnecessary fluff words and sentences.

Call-to-Action/Conclusion

As a marketer or entrepreneur, your target is to get your readers to subscribe to your newsletter or get them to buy a particular product. If they’ve come that far to the end without clicking on your link, you want to make sure that they do not leave the page without clicking on that link. Make sure the conclusion provokes their action.

How Long Should A Good Blog Post Be?

Depending on the industry, there’s no specific rule stating how long your blog post should be. However, Semrush revealed how longer articles often have better visibility because of their comprehensiveness. Any length between 500 - 2,500 words is generally considered to be adequate.

Credit: Oberlo

Conclusion

A good blog post will captivate your readers into hypnosis. It will drive them into an escaped state of curiosity that’ll make them want to come back for more.

These approaches above helped me with several clients to gain more traction and buyer leads. Following these suggestions above will increase your post’s quality.

Do you have any other tips that have helped? I’d love to learn more.