Too Long; Didn't Read
Marketing automation is now used by 51% of companies. About 58 percent of B2B enterprises want to use it. The total cost of ownership of marketing automation tools is determined by many factors. The best marketing tool should be easy to deploy so that the company does not have to spend a lot of money training its employees on how to use the tool. Customer.io is a marketing technology that assists businesses in engaging and retaining customers by sending them personalized emails, push notifications, and SMS messages. Marketo is a platform that emphasizes in marketing (including content and search marketing)