Creators want a direct relationship with their own users, which is against the platforms’ DNA. E.g. FB restricts ability for large group admins to message members. Agree that platforms adding in direct monetization features is a big risk though to new startups in the Passion Economy. Here’s some tactics for startups to hedge against incumbents: . Not just payments but the entire value chain of creating content, merch, etc. Offer more depth of value for creators Start w/ creators who have a pre-existing audience on large platforms, but quickly expand to fostering to new creators Let creators own their own audience that aren’t easily duplicated or subsumed by FB/LI/etc Foster new social graphs , i.e. the “Come for the creator, stay for the network” approach: Enable community among members https://twitter.com/ljin18/status/1195412859733168128 What else? Originally published as “ The biggest risk for Passion Economy startups "
