Creators want a direct relationship with their own users, which is against the platforms’ DNA. E.g. FB restricts ability for large group admins to message members. Agree that platforms adding in direct monetization features is a big risk though to new startups in the Passion Economy. Here’s some tactics for startups to hedge against incumbents: . Not just payments but the entire value chain of creating content, merch, etc. Offer more depth of value for creators Start w/ creators who have a pre-existing audience on large platforms, but quickly expand to fostering to new creators Let creators own their own audience that aren’t easily duplicated or subsumed by FB/LI/etc Foster new social graphs , i.e. the “Come for the creator, stay for the network” approach: Enable community among members https://twitter.com/ljin18/status/1195412859733168128 What else? Originally published as “ The biggest risk for Passion Economy startups "

Chain

Twitter

How 100 True Fans Can Change Everything

Passion Economy: Not All Communities Are Created Equal

Join Passion Economy Pals Slack Community

Read My Stories

Too Long; Didn't Read

CTA: Download the FREE AI Productivity Shift report

What is the Biggest Risk For Passion Economy Startups?

About Author

Comments

TOPICS

THIS ARTICLE WAS FEATURED IN

Related Stories

Untitled Story

What is So Good About the Ownership Economy?

The Noonification: Use This 7-Step McKinsey Framework to Solve Any Problem (1/10/2023)

$500k Presale: TG.Casino Passes Milestone with Upcoming Telegram-Powered Platform

The Noonification: Have U Been Pwned? (1/12/2023)

0xMahjong NFT to Begin Free Minting - Mahjong Meta Game Expects Over $10 Million In Funding

What is So Good About the Ownership Economy?

The Noonification: Use This 7-Step McKinsey Framework to Solve Any Problem (1/10/2023)

$500k Presale: TG.Casino Passes Milestone with Upcoming Telegram-Powered Platform

The Noonification: Have U Been Pwned? (1/12/2023)

0xMahjong NFT to Begin Free Minting - Mahjong Meta Game Expects Over $10 Million In Funding

Light-Mode

Classic

Newspaper

Dark-Mode

Neon Noir

Minty

HN StartUps