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What Is Social Proof, And How to Use It To Boost Your Brand Online? Bill Acholla is digital marketing consultant specialized in content marketing and SEO. It will provide you with guidelines to start using social proof to build your own and marketing business. It is the positive review of Social Proof that made you buy and not the brand’s promotional advertisement. With social proof marketing, your sales will go higher. The most important thing to do for your business is to use social proof. It is by far the best website marketing strategy of social proof.