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Scott Middleton Scott is the CEO and founder of Terem, Australia’s leading tech product development firm. He explains why you need product management in your tech or digital organisation. Product management is a discipline focused on creating products or services that are valuable (our customers choose to buy or use), viable (the solution works within the many constraints of the business), usable (the user can figure out how to use), and feasible (our engineers, staff and capabilities are able to deliver on)