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Big data is a term used to refer to business data that is spread across the organization and is streaming in from multiple channels in a business. Big data analytics help businesses aggregate, manage, and process their data and use it to answer important questions and identify opportunities. The data insights from big data analytics can help businesses overcome this gap and make structural and strategic changes to their business operations and procedures for a positive impact and business growth. This big data is managed and studied using big data analytic tools and techniques.