It’s never been easier to build software. It’s never been harder to get people engaged with yours.
More people than ever are watching online video content. So much so that between 2018 and now, the number of online videos being watched has jumped by an impressive 50%. Everything is online, from how-to guides to baking the perfect cake to how-to videos on how to fix your car and everything in between.
With an increasingly busy and rushed life, consumers like video because it's not only an escape from the hum-drum of daily life, but it’s easy to digest. From a marketing perspective, it has the potential to give huge returns on investment, and from a creator's point of view, you can get yourself seen online.
You might be thinking of taking the plunge into the world of video creation, but something is holding you back. There’s the technical side of things like not knowing how to capture your screen and add subtitles. There’s also the feeling of awkwardness the second you step in front of a camera.
In this article, we will take you through some great tips and apps you can use to help you take those first tentative steps. Read on to find out more.
There can be lots of reasons why you keep putting off a video. Listed below are some of the main reasons you might be holding back from recording your video and what you can do to solve it.
You might be stuck at the first hurdle of not knowing what to make your video content about. After all, it might feel that every topic has already been covered or that no one is going to be interested in what you have to say. If you’re stuck for ideas, here are some great suggestions to get you started:
Creating step-by-step or instructional videos can be a great way to improve customer engagement. If you’re considering making a how-to video, then follow these simple tips:
Not understanding how to edit and upload your videos can be a reason why you keep putting them off. If you’re busy, then the idea of setting aside time to learn a new application or piece of software often gets shelved for when you’ve got the time, which is often never.
Video editing software is now incredibly accessible to everyone. There are numerous apps that even children can use to produce good content.
The basic functions to get your head around first are cutting your footage, adding a couple of overlays such as subtitles or information pop-up boxes, and then exporting your footage. When you’re starting out, you don’t need to be producing Hollywood-standard footage.
Screen capture is one of the simplest ways to create your first videos. It’s also a great option if you don’t want to appear on camera.
You can do this on your smartphone or laptop by using apps and taking a screenshot. These can be strung together with some instructional overlays to create a simple how-to video. If you’re feeling more confident, then you can do a screen recording to show a process.
A common reason why people don’t start creating videos is that they have a video phobia. They can converse with no problems in a face-to-face situation or present in front of a large crowd with ease, but the second a camera appears, it just becomes impossible.
If you’re struggling with camera shyness or nerves, try implementing these things:
Practice talking to yourself in front of a mirror by looking at your body language and trying to make eye contact
Follow a video script if your mind tends to go blank
Don’t forget to breathe and pause between each paragraph
Do your first recording somewhere private so there are no distractions
Talk slowly and clearly
Don’t overthink the mistakes; they make you look human and not like a robot
Don't take yourself too seriously
You can use Guidde, where you get a video without the need to Overcome Camera Shyness. Guidde creates the video for you.
The purpose of Guidde is to help people, like you, record their videos. They may have numerous reasons why they haven’t started yet, and that’s where we come in. If you’re self-conscious of the way you look or sound on screen, then use Guidde to capture your screen instead and use a voiceover to create your step-by-step video.
Guide streamlines a multitude of video creation tools by combining them to deliver a single purpose-built platform perfectly tailored for video guides. Below are the key features of Guidde.
Typically online video occurs in two primary formats: short-form video which is typically two- to three-minute clips and long-form which can be up to an hour or more Zoom recording of a meeting, demonstrations, or web conferences.
Guidde provides users with the ability to record captivating short-form videos as well as long-form. It does this through the purpose-built yet lightweight editor. Even if you have no technical know-how, you’ll be able to use the intuitive interface to create your content without having to send it off to a specialist marketing team.
It’s not uncommon for a business or organization to have an abundance of existing videos spread all over different platforms. Some might be on YouTube, lurking in the depths of a hard drive on someone's laptop, or floating about in a Google Drive or your Zoom Cloud Recordings domain.
Guidde offers a simple Smart Video Platform where you can categorize and store your footage for better organization and accessibility.
There are several ways that Guidde allows users to publish and share their video content. This allows businesses to deliver the relevant information to the correct person exactly when they need it.
Videos can be shared in the app using the embedded SDK feature. This allows you to deliver videos in-context at the same time as the customer is using the related software you are providing instructions for.
The browser extension in Guidde can be used to deliver information across any software tool that you currently have in your tech stack that your company or team uses daily. For example, if you use Zendesk when responding to a client ticket.
The Guidde web application can be used as a single video or as part of a playlist of multiple videos.
The library of videos within Guidde is extensive. It can provide content recommendations that are based on the application's location, plus it offers the function of searching using natural language.
The inbuilt video player provides maximum know-how at minimum effort and assists the viewer with finding the necessary information for the relevant software. Guidde’s player is continuously being improved to allow the viewer to jump to actionable know-how on the relevant application.
Within the Guidde dashboard, organizations can see advanced tracking and analytics of each of the videos. This also includes real-time events plus engagement rates, metrics, and insights on what the key trends are.
It also integrates into organizations' tech stacks and can be linked to your company's email, project management software, customer support services, and your CRM.
So, what are you waiting for, get out there and start creating those captivating how-to guides you’ve always wanted. Sure, it might feel awkward or tedious at first, but we promise that, like everything in life, the more you do it, the more second-nature it becomes.
Your only limit is your imagination. Why not try it today? Open the Guidde App, capture your screen, do some basic editing, and get those how-to videos out into the world for your customers to see.
If you want to find out more about how we can help your business attract more customers who will successfully engage with your content, then contact our experts today to get started.