What does Crypto Winter Mean to Businesses?

January 30th 2019
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A gloomy future for cryptocurrency, a promising future for blockchain technology.

The Crypto Winter has been happening for the longest time. Buzzes and rumours have circulated in the media saying that the 2017–2018 blockchain craze may actually just another hipster trend. Some businesses interested in the so-called hyped technology became skeptical towards blockchain, while some are still trying to make sense of these Crypto Tragedy.

To clear the cold winter air, the current crypto winter is not a discouragement to engage in blockchain.

Businesses should understand that blockchain and cryptocurrency, though strongly related, are two different things and crypto winter will not affect the potential growth of blockchain businesses.

3 Steps for businesses to brace for Crypto Winter:

1. Understand the future of blockchain is not represented by the crypto market

It is important that businesses have clear understanding on the difference between blockchain and cryptocurrency.

Blockchain is a technology, while cryptocurrency is simply its most famous application.

Take 2 minutes to understand the fundamental differences between blockchain and cryptocurrency from these 4 simple analogies. Businesses should not miss out on growth opportunities by using the available technology of the time due to misinformation or misconception.

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Crypto winter is exclusively representing the world of cryptocurrency. Blockchain, the technology driving it, can not be represented by this same market condition, because the two has different ways of measuring their value. Coins have been brought to the attention of the general public because of their speculative investment value. A lot of people, especially after the rise in bitcoin prices in 2018, view them as investment opportunities and thus driving the volatile nature of the crypto market.

While the value of a cryptocurrency is measured by its store value — prone to speculation, blockchain’s value is measured by its projects, which should bring a specific utility to the space. Blockchain and decentralization is more grounded in the value of the dApps it supports.

For that reason, the core value of a blockchain cannot be found by looking at its trading volume or similar indicators, but instead in the applications that can be built on top of it. We need to go back to fundamentals and create products with added value.

At Principal Strategic we’re focusing on just that: pinpointing a strategic application of blockchain technology for our clients so marketing efforts can be focused on presenting the unique added value. Check out our projects.

2. Leverage on blockchain technology’s advantages, not on the coins’ values.

As previously mentioned, cryptocurrency is merely an application running on top of a blockchain. This means that businesses can leverage all the advantageous features of blockchain technology in various ways. Therefore, blockchain platforms can actually exist without the use of coins/tokens system. Although the model may change in some way, it is still possible to build a valuable platform, or even a more valuable use in some cases.

Pointers to strategically market a coin-less blockchain platform:

  • To replace coin-based incentives with rewarding experiential incentives
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With a coin-based model, the incentive is clear. People who provide value to the system are rewarded with coins that increase in value as the system improves. However, without coins, the alternate economic incentive for people to participate could be the streamlined process or additional value gained from bringing an industry together around a use case. The blockchain technology is powerful in reducing inefficiencies and transaction costs or removing roadblocks when multiple parties transact with each other. Therefore, participants can be rewarded to use the platform because of the experiential value: cost savings & new business opportunities.

  • To contrast the stable value of blockchain against cryptocurrency
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In a coin-based model, volatility, securities laws, and taxes are all added complexities to take into account. The crypto winter is already a visible evidence of the inherent complications of cryptocurrencies. In contrast, using a coin-less blockchain model, the value is inherent in the ecosystem. Fiat currency that’s used for transactions offers much less volatility and that stability may be attractive to some participants.

As you can see, blockchain platforms that don’t use cryptocurrencies offer a different path forward that can appeal to certain parties. Which means if you aren’t well-versed in blockchain technology and the crypto space, it’s well worth digging into even further before getting involved in any blockchain project. Get prepared by reading about the top 5 challenges every blockchain businesses face.

3. Seize the massive opportunity of blockchain

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Although 2019 is speculated to be a year of long crypto winter, it is sunny and bright at the blockchain world. Smart blockchain projects are already headed in the right direction and market adoption of dApps (decentralized apps) are expected to be happening soon. Statistics from State of Dapps have confirmed this trend as it recorded the monthly dApp development to be up 182% since December 2017. Big enterprises that have used blockchain will make way for an exponential growth of blockchain use cases in various industries. (Do you know the 7 company giants have leveraged on blockchain technology and will be leading the blockchain innovation wave?)

In fact, the bright future of blockchain is even predicted to mitigate the cold of crypto winter, as the wave of innovation brings confidence in a digital financial system. More cryptocurrencies may arise, and crypto price of real products may increase. Therefore, businesses ought to remember that blockchain technology is not represented by the crypto market and coin-less blockchain platform is possible. The crypto winter is not a bad sign for blockchain businesses nor for businesses interested in using blockchain. As a matter of fact, skeptical & discouraged businesses ought to remember that winter is always followed by spring. Crypto isn’t over — it’s just getting started.

If you want to learn more about the uses of blockchain technology, here is a thorough guide to determine whether or not a business should apply blockchain.

Are you interested in leveraging blockchain to grow your business? Contact us to get an expert view on how to strategically use blockchain.

About Principal Strategic

At Principal Strategic, we talk, discuss, brainstorm and execute innovative ideas of marketing blockchain projects. Our extensive knowledge about blockchain and priority of your business growth allow us to provide tailored and innovative solutions for you to propel your business beyond these obstacles. We have worked exclusively with revolutionary enterprises such as Tokenize Xchange and World Trip Singapore. Check out interesting blockchain projects we have worked with.

We post daily updates on blockchain news and educational content on our social media. Follow us:
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Dale, O. (2018, Dec 21). Blockchain vs Cryptocurrency: Crypto Winter & Life After the Fall. Blockonomi. Retrieved 7 February 2019, from

State of the ÐApps Blog. (2019). State of the ÐApps Blog. Retrieved 8 February 2019, from

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