What do You Need to Get Your Website Off the Ground?

It is estimated on the Internet that there are about 1.18 billion websites in the world out of which 17% of them are active and 83% are inactive. The rise of technology trends has gathered in a way that to gain the attraction of a product or service a website seems to be essential to gain traction and also to spread the news.

It is seen that an average person visits about 5 to 23 websites in a day. Every minute 400 to 500 websites are been created and the main fact of creating a website is to either sell the product, offer any service or create traction on the content being put. So to achieve these there are some things to be followed when an individual or an organization develops a website.

1) Branding

Whenever we think of any social media site like Twitter, Instagram or any electronic items like laptop or mobiles we usually think of the logos, the color of it, taglines etc. This is what branding is all about. Branding helps you to create credibility and also to attain a long term attraction of your site to the potential customers who visit your site.

2) Choose Design Thinking Approach Before Implementation

Before beginning with a website it is better to create an observation on what the customer needs, what the website should contain, what is the objective of the design outcome. Collaborate, question, explore and experiment the implementation of the site you are going to build. Create a mock up or prototype discuss with potential users, refactor it and then start implementing which leads in the process of continuous improvement.

3) Responsive Web design

Let it be shopping, socializing, or googling any personal needs, viewing websites on mobile devices seems to be growing more. When we usually develop websites it would look good for desktop systems but sometimes we miss looking into the responsive part, if we start focusing on it from the very beginning then a lot of development time & display on different devices would be handy as per modern needs.

4) Cross Browser Compatibility

Cross-browser usually deals with the ability to develop website components in order to deal with different browsers. Some of the popular browsers used are Google Chrome, Apple's Safari, Microsoft Edge, Firefox, Brave etc. The ability of our website to function without any glitches or misalignment across various browsers helps in a better retention rate.

The website caniuse helps to know about the browser support for modern web technologies

5) Competitors study

It involves identifying and evaluating competitors’ strengths and weaknesses. Always the same site duplicated or look-alike will not impact the users in the major run. Explore the look-alike sites offered by your competitors, analyze the pros or cons, and think about what can be done better to make your site reach potential customers. In this way, you can showcase and market things in better ways and gain more traction on your site

6) Navigation handling

If a website has very well navigation it will make the user search the site longer. Try to use minimal links and always when a particular action is completed on a site always suggest a few follow-up options to complete their browsing experience. It is also said that the navigation present should always be present in the same location of the site and the order of navigation followed is also essential. This will help in maximum engagement rates and better conversion.

7) Using different fonts

Selecting the desired font for your website can significantly make a huge difference. It is said that it is not better to use more than 3 fonts in our websites. Try to keep things simple. Unify the fonts with the colors and styles used.

8) Multilingual website

If you can also alter your website to implement multilingual SEO to rank your site in the beginning & also detect visitors’ language and modify the website language accordingly it will make you more user-friendly and also help you to connect with new audiences.

9) Tech stack

The tech stack used primarily consists of the front end, back end, and server setup which the users use to interact with a website. It is usually dealt with the size and complexity of the project. When choosing to build a large scalable product the engineering team is a must to explore the various frameworks and languages used for your site. While deciding the tech stack we need to look into the site’s functions, performance, load requirements, timeline, ecosystem of the tech stack etc.

10) Quick time for loading

It is seen that 40% of the consumers will not wait more than 3 seconds if your site is not loading. There are many tools available online to check the website's loading speed. There are many ways to improve the loading time like improving server response time, optimizing the images used, leveraging browser caching etc. However, the optimization usually differs based on the tech stack being used, and also if this concern is handled from the beginning of the development of the website, especially on complex functions and dashboard data displayed over various databases it would help a lot in the longer path of improvisation of the site.

11) Relevant Images

There are various websites like Unsplash, Flickr, etc that will help you use copyright-free images. But it is also necessary not to load your site with tons of images. Always choose high-quality images that are relevant to your brand. Quality counts over quality. Always go with the principle of "less is more". People visiting your website shouldn't be confused or have a negative reaction on the content put. A significant blend of the images, the color being used, and placing content over images helps to elevate your brand.

12) Security

To actually safeguard a website there are various things to be followed right from setting up password policy, encryption of API, backing up the website data, scanning for any spam content or hover links attached, server-level certificates etc. Various security tools and security experts’ guidance is needed to build a secure website. Some website services platform by default provides the tools and help that you need to secure your website online.

13) Maintenance

On a static site with not much content, there won’t be much maintenance other than hosting it on an overtime basis. But for a website that involves a rapid change in development the maintenance should be tackled. It evolves to make sure all the pages in the website are loaded without any errors, check for broken links etc. To handle these if websites are built with TDD (Test Driven Development) or Automation Testing it can leverage your maintenance.

These are the steps to be followed to build sites and also you need to remember that practice and perseverance also will help you to build better websites. You will get better the more you practice. Keep learning and keep building better websites.

If you have any inputs, suggestions, feedback or any website for inspiration feel free to drop below.

Thanks for reading ❤️

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