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For entrepreneurs just starting out with limited budgets, what are the best app analytics tools you use? You can try Google Analytics and Amplitude (Upto 10,000 events) If you want a visual behaviour analytics tool, you could try out FullStory as well. Microsoft Clarify is similar to FullStory and it’s free. Firebase is nice too and free. For heat maps and screen recordings, check out Microsoft Clarify. It's like a tool that connects to your dw as well as CDPs, GA and more.