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Outbound links are one of the most underrated and undervalued link building tactics in the content marketing and on-page optimization industry. Not many are aware that links going out from a page can play a vital role in improving your ranking on search pages and attracting more visitors to your website. In this article, we will walk you through some of the vital information and facts that will help you get a better understanding of outbound link tactics and ways you can improve your SEO strategies. Google often tends to give higher rankings to pages with greater relevance levels.