Welcome to the New Age of Digital Marketing: Dark Socialby@deepikapundora

Welcome to the New Age of Digital Marketing: Dark Social

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Dark social is the referral traffic that isn’t tracked directly but indirectly through shares between friends, family and strangers. Alexis C. Madrigal of The Atlantic coined dark social a decade ago, in 2012. It’s a concept that shows how content goes viral without you noticing it at all. You can still measure dark social, albeit indirectly.

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@deepikapundora

Deepika Pundora

Founder @Ukti // Sharing actionable tips on content marketing for SaaS.


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