Too Long; Didn't Read
The evolution of public relations (PR) has been influenced by the transition between different phases of the Internet. Interaction has defined the tools and strategies used for PR in Web2 and Web3.0 PR. Public relations has greatly benefited from the growth of the Web, providing a wide range of tools. The modern business environment has become competitive as firms try to "out-market" one another to retain a significant market share. Given the fierce competition, brands often have to adopt PR strategies to gain publicity.