Gaurav Raturi


What is the role of Virtual Reality in ecommerce

With the time eCommerce is a constantly changing where every small or big company is trying to get ahead in the market. To engage the users, retailers, need to do a lot more to convince them so they follow their choice and purchase items online frequently.

“According to CCS Insight, by 2018 it’s estimated that 24 million VR devices will be sold globally.”

Virtual reality is an emerging technology that could provide the solution to the industry. Therefore, Virtual Reality has the potential to reshape the world of retail. The scenario is this that every third business is trying to invest in VR technology with the help of App development companies to ensure that they improve their user’s shopping experience.


To introduce a new level in online shopping experience retailers can look to build virtual stores. For better user engagement VR offers customers a virtual experience which is just like moving in the comfort of your own home.

It is leading the way in terms of virtual showrooms to give the user a new scope in term of online shopping. Therefore, visualizing products in a virtual showroom helps customers to better visualize their products/ items. There VR It is one of the major players among emerging technologies.


VR is full of possibilities where it is offering consumers the chance to visualize how a product would look before they actually purchase it. Therefore, there are many companies who are trying to introduce their own VR shopping App to let users try before they actually buy it.

As a result, companies are also exploring in various dimensions into the realms of AR. Consumers can virtually visualize how items will look and, virtually, know product’s details. There are Retail giants started using VR technology to show users how certain products will look before launching them.


Virtual Reality provides a new level of interaction for customers where it is getting connected to the user. The major parameter is not only to helps users to merely read the product description and dimensions but also to understand how it will physically look. By just pressing a button through the VR headset users can view the products for themselves.

The user can seamlessly see a product in their room that they were considering to buying for an example a lamp on their desk. Users can see how certain items would fit into their everyday life, VR is able to provide better visualization than physical items in physical stores.


VR is giving much reason to the consumers to shop virtually in a virtual store. After having experience in virtual shopping many consumers stated that they will prefer to shop again in the virtual store.

eBay or Amazon are providing such a solution with online products. It is also giving reason to the eCommerce retailers to attract or convenience users.

VR shopping is ideally developed with a vision to enhance the shopping experience with VR headset utilization. Therefore, at present, the eCommerce leaders should try to launch more user engaging VR solutions. Hence they need to focus on the act of virtual online shopping more like physically being inside a store.

Bottom line

Virtual stores provide customers a virtual experience could immediately find themselves in the midst of a virtual superstore after they would mount the headset at home. There are VR development companies in the industry that are using VR technology for attracting customers to their store.

Hence, for online users, this is an opportunity to immerse themselves deeper into the commerce experience. These new VR headset devices are integrated with AR that allows users to feel the virtual world without wasting much timing.

In simple words, it is somewhat experiencing in a physical store at home which is giving customers a new approach to visit both online and physical stores.

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