This is a talk I gave summarizing what I consider to be the best practices for driving growth (often called “Growth Hacking”) based on my own experience leading growth in Gmail and on examples from hyper-growth companies like Facebook, AirBnB, and Instagram. (Pro-tip — I tend to view talks at x1.25–x1.5 speed, works perfect for this one too) Some of the things I touch on: Finding a North Star and/or One Metric that Matters (OMTM) Building a metrics tree and finding your key levers Building a growth model 3 types of growth patterns— Hockey-stick, Step-function, trajectory change What’s the right time to start working on growth and why it’s dangerous to do it earlier The 3 (actually 4) growth engines that will get you to exponential growth Pirate metrics Growth tactics —Notifications, Onboarding If you’d like to receive posts like these by email sign up to my newsletter .
