Too Long; Didn't Read
Amit Sharma: Entrepreneurs need to remember if you're buying into the hype, you need to make sure people are going to buy the hype. In a Hacker Noon blog titled "Hyponomics, and the Role of Artificial Intelligence in Harnessing It" he says it explains, in a nutshell, the bulk of the marketing and advertising market today. An example of a cautionary tale would be Bodega, a startup launched by ex-Google employees that billed itself as a huge disruptor in retail marketing and managed to get funding from some well-known venture capital firms.