Google announced that it would ban the usage of third-party cookies; it has made a lot of publishers afraid that they won't be able to utilize user data. I am not talking about being able to sell data to data companies or something like that. I am talking about being able to use user data to improve your website's content and personalization aspect. In this article, we can see how we bridge that gap and provide data opportunities for publishers.
Google's decision to remove third-party cookies is based on the concerns of many users who are afraid that large corporations are abusing their privacy. That is definitely something we should pay attention to and be wary of. On the other hand, some companies have been utilizing that data to provide a much better user experience for their users. That is why I think that even though Google's decision might be appropriate. Finding alternatives is essential for companies who want to provide an excellent experience for their users and customers.
I think the aspect of data being used for good. I think people automatically see data usage as a validation of privacy. But like, I stated in the previous question, data can be very beneficial for companies who actually want to help their users and provide them with a better product and experience.
We are the only engagement platform that gives our clients some score regarding the engagement,” Rabbi explained. “You can understand if your product works or not, and what you need to do to make it more engaging.”
This paragraph helps explain the vision of Storycards founder Gil Rabbi - creating a way for publishers and media agencies to score engagement and figure out how to optimize it. We saw how media platforms like Buzzfeed have been able to dominate website visitor metircs, as well as time spent on website, and having an advanced engagment platform has helped them do just that!
The advertising industry will need to adjust and learn how to target an audience effectively even without Google’s third-party cookies. This will mean that engagement platforms will be even more essential to provide value and gain insight into users. I think that the publishers who are going to build up that engagement platform infrastructure will be able to gain an advantage.