Too Long; Didn't Read
Data analytics in marketing is essential for any modern business. If you don't have data analysed in the right way, you can’t understand your customers. So, if data is good, *more* data must be better, right? Not necessarily. It’s our job, as humans, to turn the dry data into useful perspectives. As marketers, our first job is to work out what questions we need to ask. We need to design questions that, when answered, might point out how we can achieve this.