Too Long; Didn't Read
User research plays a critical role in how we make product decisions at Clio (a legal technology company) We conduct two types of studies: generative studies to identify problems that need solving, and evaluative studies. With this kind of study, we get to know our users, what they value, and what they need. The product manager, designer, and engineers of the project need to pass the ball to each other strategically to score the goal. Support and other customer-facing roles are also involved as the players who talk to customers.