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User Personas in Product Management - Why They're Necessary? The data includes all the general information you would like to know about your product users. The most valuable information the persona template will provide you with is the goal of the user: why does he need your product? If the answer is clear, you should keep on with what you do. The agile product management presumes the usage of persona templates to test the approaches the company has. That is the way out for the Product Managers of the future.