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Two-sided Liquidity Marketplace Is The Key To Globalizing Crypto Trading, says Elizabeth Levine. Professional crypto traders cannot efficiently access global price discovery, global best bid and offer, or global liquidity. Apifiny, a digital asset trading network, is reportedly working on developing such a two-sided marketplace, according to its CEO, Haohan Xu. Google AdSense collected $146.92 billion in 2020 in ad revenue, helping drive new demand for ad inventory by making ad space available to legions of small advertisers.