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The digital world saw an explosive boom with the COVID-19 pandemic. Everything is reshaping for good, from courier and food delivery services to SAAS and online search trends. Google’s SMITH algorithm update is a beefed-up version of BERT (Bidirectional Encoder Representations from Transformers) which was the predecessor to SMITH, that is Siamese Multi-Depth Transformer-Based Hierarchical. Google announced its version of Core Web Vitals in May 2020.