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There are over 200 factors that Google uses to rank pages that they crawl. These factors have varying levels of priority. Google might assess the relevance of your web page for a given keyword based on how readable the content is, what the keyword density is, how well it has been shared on social media platforms, how interactive it is, and so on. Google’s algorithm assesses all different factors and comes up with a unique way to rank them. The simple trick to beating competition on Google is this — find how the various factors and produce content that can beat it.