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Machine Learning is growing at a CAGR of 39.0% from 2017-2023 according to Allied Market Research. Machine Learning as a service market will reach $5,537 million in 2023. The use of ML in mobile app development helps businesses increase customer engagement through improved personalization and product recommendation. ML algorithms help organizations in keeping up with the constantly changing styles and trends. This helps them in knowing what allures their customers the most. Using ML techniques, companies can understand their customer requirements thus connecting well to their target audiences.