Too Long; Didn't Read
The number of product management roles in the US has grown by more than 30% in two years. Product analytics tools only go an inch deep when it comes to analysis. Product data is most relevant when connected to data from other teams across the business. It’s easier than you think to connect them all and collaborate, says Maura Ginty, CMO of Mode. The author is the CMO at Mode, a SaaS exec who fuses storytelling with revenue growth for innovative companies.