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Tokenized Real Estate in 2020: What's The Update? The year 2017 saw the first solid boom of token sales, also known as ICOs. The token sale market took off in earnest during that year, spiking from zero to investments above $4 billion. With a global real estate market estimated at above $228 trillion, token-based projects can turn into a significant store of value. The idea of investing partially into real estate, without owning a whole property, is not new.