To Google or Not to Google: What the Future Has In Store for Searchby@viceasytiger
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To Google or Not to Google: What the Future Has In Store for Search

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A modern user, accustomed to having instant access to the information they need, is no longer interested in a three-step sequence of actions for online search: inquiry – a list of links to rake through and study – answer. The user wants to skip step #2 and receive an answer immediately after placing a request.  Google does offer ready-made answers in the search results: as early as 2016, the company introduced Featured Snippets – blocks with ready-made answers from the most relevant sources. However, today's Google search is also inundated with ads that repulse and irritate users, especially the younger generation that tries to steer clear of such a search model and is actively looking for new ways of obtaining information.

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