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Google penalties are serious because they have the potential to impact your traffic and cause your ranking to fall. Some penalties can remove your site entirely from Google’s search results. An official penalty is a manual action taken by Google against your website. An algorithm filter can also be used to filter out sites in your niche. If your site seems to have lost organic traffic out of nowhere, it could be a sign that you’ve been affected by an algorithm change. The recovery process is explained in further detail in seo.co's guide to recover from a Google penalty.
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