Too Long; Didn't Read
Over half of all U.S. adults game on at least one platform. 65% of Americans would just as likely choose a game on a free evening as they would a movie. The gaming industry is expected to become a 200 billion dollars by 2023. Ralph Lauren’s hit Gamevetisement: Holiday Run shows that Ralph Lauren is worldly, sophisticated, and filled with holiday cheer. The magic here is how it showcases to the user the ethos of the Ralph Lauren brand.