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Google recently rolled out Core Update on the 4th of May 2020. Keyword approach varies from website to website and SEOs to SEOs. Google has started moving towards understanding users’ intent behind search queries. Google tries to find how to deal with these keywords in every core update. Google doesn't want you to check other search results to get what you are looking for. It will try to understand what a user is looking for by serving similar questions people are asking instead. The Ultimate Guide for Creating a Killer SEO Strategy is a killer SEO strategy.