They want to cancel their subscription? OK I don't need them!

Too Long; Didn't Read

You are building a product and you put your hurt and soul into it. You present a perfect demo, onboard a new subscriber, and then he churns. At that point you get mad and start making excuses: "they don't understand the product" "they were using it wrong anyway" "their business sucks" "I don't need them" But honestly, YOU DO. You are already spending a lot of greens on CAC but how much are you spending to increase LTV? Let's see what happens to your churn rate from 6% to 1%.