Nir’s Note: This guest post by Avi Itzkovitch offers some clues as to why we can’t seem to put our cell phones down. Avi ( @xgmedia ) is an Independent User Experience Consultant. He is currently working from his Tel-Aviv Studio XG Media . Do you constantly check your smartphone to see if you’ve received messages or notifications on Facebook? Does your phone distract you from your studies or work? Do your friends, parents, children, or spouse complain that you are not giving them enough attention because of your phone? You may be addicted to your phone. The smartphone has become a constant companion. We carry it throughout the day and keep it by our bedside at night. We allow ourselves to be interrupted with messages from social media, emails and texts. We answer phone calls at times when it is not socially acceptable, and we put our immediate interactions with friends and family on hold when we hear that ring tone that tells us a message is arrived. Something fundamental in human behavior has changed: our sense of phone etiquette and propriety has caused us to get out of whack in our interactions with one another. So why is it that we allow ourselves to be interrupted? Why do we feel it necessary to answer these calls? Maybe the addiction started long before cell phones even existed, with the advent of the phone itself. Albrecht Schmidt speculates in the : Interaction Design Foundation Encyclopedia This behaviour is perhaps rooted in the old model of synchronous telecommunication where phone calls were expensive and important — which is less true nowadays. Also, before the advent of caller-id, you could not simply return the phone call as you would not know who had called you unless you actually answered the call. Although technology has changed a lot, some of our behaviours around new technologies are still rooted in an understanding of older technology. Long before cell phones existed, we began to assign importance to every interaction on our phones because if we didn’t act in the moment, we’d miss the opportunity. With smartphones, however, a host of features make the addictive nature of the phone even worse. Learn how to suck less at multitasking and become a mental block ninja. Download a copy of my simple brain hacks and get more done: Download My Simple Brain Hacks to Get More Done Smartphones Offer Variable Rewards Schmidt may have a point, but I believe it goes further. Many smartphone users have never experienced the older technology and so, for these users, there are no such roots to old technology. The truth is that we have become so addicted to our phones that we feel compelled to allow these interruptions, even to the point where we no longer even consider them interruptions. Just like an addiction to gambling and the alluring sounds of slot machines, we addictively react to the sounds our smartphone makes. Some have postulated that the theory of variable rewards could explain what makes us addicted to the digital world of Facebook, Twitter and the ringtone from a smartphone. Nir Eyal has written about this on this very blog, with specific attention to the nature of . He describes a study by B.F. Skinner in the 1950s that demonstrated the theory of the variable schedule of rewards. Skinner observed that lab mice responded most voraciously to random rewards. When mice pressed a lever, they sometimes got a small treat, other times a large treat, and other times nothing at all. Unlike other mice that received the same treat every time they pressed the lever, the mice that received variable rewards pressed the lever more often and compulsively. technology addiction variable rewards Similar to how mice behave when expecting to receive treats, we eagerly check our phones at the slightest ring or buzz, because the dopamine trigger in our brains compels us to answer. The everyday mundane phone messages that we receive frequently throughout the day are akin to the mice’s small treats. The big treats are the messages that give us pleasure — a message from a friend, a phone call from a loved one, or that funny video we must see. It’s the big treat that is addictive to us and, since we don’t know when that big treat is coming, we “press the lever” compulsively and as often as the ringtone calls us. We are compelled to look at the screen and answer, regardless of where we are and who we are with. Of course this mobile device addiction goes further. There is a clear human need for self-expression — and especially self-expression that prompts feedback from others ( ). Our need to immediately share sometimes causes us to forget to enjoy and embrace the moment. This point is illustrated clearly in the YouTube video “ ,” an exaggerated but accurate reflection of our social behavior. As social animals, we need human contact for emotional and psychological health. Our mobile devices have enhanced our ability to have that contact. They have become a tool important for social interaction. Signs of Facebook Addiction I forgot my iPhone There ARE Solutions to Mobile Device Addiction There are many causes and effects of this mobile device addiction, which is also an issue with our computers and other communication devices. However, if we learn to manage this mobile device addiction, we can increase our productivity and free up time during the week. It is not only the wasted time that results when we allow ourselves to be interrupted, when staring at the screen, when replying to emails or answering the phone. We also lose valuable time recovering from these interruptions after our attention has been diverted. This has become recognized as enough of a problem today that we are starting to see some technological solutions being developed, including research on or guidelines for the workplace that could increase productivity For example, a recommends a set of guidelines for email usage that will increase employee workplace efficiency by reducing interruptions, restricting the use of email-to-all messages and reply-to-all responses, setting the email application to display just the first three lines, and checking for email less frequently. context aware management of interruptions Loughborough University study Freeing ourselves from this mobile device addiction will not be easy for many, but there are some technological solutions worth exploring. An android app called “ ” allows the user to disconnect from his mobile phone and become human. It allows the user to place phone calls and messages on hold until a time that’s more convenient. Jake Knapp’s article in “ ,” describes how a one-week experiment to disconnect from distraction has now become his lifestyle. He makes the point that sometimes we must take serious action to resolve our addictions. But it has always been true that the first step in overcoming any addiction is to admit that it exists. If we identify how the variable rewards of our smartphones are affecting us, we can implement appropriate solutions and break the mobile device addiction. Human Mode Lifehacker, How I Turned My iPhone Into A Simple, Distraction-Free Device Note: This guest essay was written by Avi Itzkovitch . Photo Credit: Ron Bennetts Originally published at www.nirandfar.com on September 19, 2013. _Nir's Note: This guest post by Avi Itzkovitch offers some clues as to why we can't seem to put our cell phones down…_www.nirandfar.com The Real Reason You're Addicted to Your Phone If you found this post interesting, it would mean a lot to me if you could click on the “claps” icon below to let me know. That would really make my day — thanks! Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs at . For more insights on using psychology to change behavior, join his newsletter and receive Nir’s . NirAndFar.com free list of research-backed tips and tricks to increase your personal productivity

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