Too Long; Didn't Read
Web3 projects that are relatively new have a hard time reaching new and potential users on the internet through paid advertising. This can be either a result of a lack of expertise or ignorance of best practices. Paid advertising in Web3 is a very sensitive topic, and It requires expertise and understanding of certain concepts to be effective. The role paid advertising plays for Web3 products includes but is not limited to the following; Driving sentiments and Narratives Boosting organic reach. Increasing your reach to a crowded market Enabling you to target a specific buyer persona.