Product Plan: Communication is ranked as the most essential skill for Product Management. The Fifth Annual Product Plan report by Product Plan says communication is the most important skill. Product Managers need to be sure and know what they want to say and be respectful and consider different points of view when developing an understanding of the goals of the entire product cycle. The best communicators can put themselves in other people's shoes to understand their situation from the other person's perspective. Product managers need to have empathy for the current political and social environment and should encourage effective communication.