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Lauren Bowker is a self-titled material alchemist and creator of The Unseen Capsule wardrobe. The first user response clothing line has just reached the market at a British department store, Selfridges. Bowker created her patented Unseen Ink during her post-secondary education. Her colour-changing hair dye went viral in 2018 as participants were shocked by its claims. Her most recent collaboration with Selfridges has been a great success. The line of wallets, shawls and purses all incorporate an element of the colour change tech.