Too Long; Didn't Read
A landing page is a web page aimed to convert visitors into leads and the next stage of the buyer journey. Landing pages provide you to tell the customers what you expect them to do on a particular page and why they should perform that specific action. The most critical point of a great user experience is the quality of website design that has the potential to engage the users and increase the conversions. The landing pages' goal is to generate leads while pulling the prospects further into the customer funnel. Google has announced that mobile-friendly websites will rank better.