In ordinary contexts, . Within the community, the concept of an incentive is becoming increasingly popular, although here it takes on a more technical meaning. We say, for instance, that an is one that the term ‘incentive’ refers to an individual’s reason for acting towards a particular goal blockchain incentive-centered design aligns the incentives of an individual with the overarching goal(s) of a system or institution. Two immediately obvious benefits result from aligning incentives towards a communal good in this way: (i) a user’s experience within the system is marked by , which limits attrition rates and attracts new users, and consistent reward (ii) system designers can gather data on and easily influence their users’ behaviors . by adding or modifying incentives as needed The result is a between designer and user alike. mutually beneficial symbiosis Why haven’t incentives taken off? Now, the psychological principles that undergird the science of incentive-centered design are well-understood. ( ) According to both historical and contemporary economic theorizing, for example, people are primarily motivated by , that is, by the pursuit of maximizing their own benefits while minimizing their own costs. What’s surprising, however, is that despite the obvious nature of these conceptual foundations, to overcome a series of obstacles towards implementation. Sometimes, however, the results are quite surprising. rational self-interest incentive-centered designs have struggled In particular, it has proven incredibly difficult for networks to maintain . As the system grows, so too must the user’s trust in the means of distributing rewards. What’s more, even highly scalable systems are worthless if they suffer from low . Suppose, for example, that the system designers are unable to track the creation of different accounts by the same individual. (For the etymologically inclined, ‘Sybil’ was the name of a patient in a case study on dissociative identity disorder.) These restrictions on incentive-centered markets, however, are now being seriously addressed by blockchain experts at nCent Labs. scalability auditability This would allow users to by artificially simulating interactions between different users in a . maliciously exploit the incentive-reward system Sybil attack How nCent Labs is redefining incentives The blockchain developed at unlocks the potential of incentive-centered design. With respect to , a blockchain market offers its users assurance that . What’s more, a blockchain market centered around incentives can easily incentivize current users to recruit new users, resulting in exponential growth. With respect to , too, an incentive-driven blockchain market fares exceptionally well. With , the so-called protects designers from Sybil and related attacks. For these reasons, incentive-centered blockchain markets are the new frontier in the world of e-commerce. technology nCent Labs scalability rewards are accessible regardless of how large the network grows auditability incentives for compliant behavior and disincentives that penalize malicious behavior Bitcoin incentive protocol Our goal at nCent Labs is to provide a sustainable platform for markets that can effectively utilize an incentive-based blockchain currency. Any business venture that can benefit from or scalable and auditable growth (like all varieties of , , and ) should be looking towards the cutting edge of e-commerce technology. That cutting edge can only be found here, at and exposure (like employment searches) user-to-user recruitment social media merchandise providers charitable organizations nCent Labs, which is ground zero for the success of incentive-centered blockchain markets. If you would like to learn more about the market breaking and creating work we do at nCent Labs please email me: kk@ncnt.io . To stay in the nCent loop, hear me tweet and join our international telegram channel .

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