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In 2020, there will be just one thing considered to be more important than product quality for consumers: data privacy. The EU’s sweeping General Data Protection Regulation (GDPR) took effect in May 2018, it fundamentally changed the way the digital world functioned. Regulators around the world are now safeguarding the interest of the customers and their personal data - and fining those who choose not to obey heavily, should they break the law. Companies are now investing considerable resources into satisfying customer demand for consumer privacy, with some spending more than $100 million.