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Businesses who choose to embed financial products into their platforms, get to discover better ways to improve value for their customers. Embedded finance is based on building relationships with all stakeholders – banks, non-financial companies, and fintech - that are symbiotic. It helps businesses build an experience powered by financial products. BaaSBanking as a Service (BaaS) allows banks to give Third Party Service Providers like Fintechs or Non-financial. companies' access to customers’ accounts warehoused by financial institutions using APIs and webhooks.