Too Long; Didn't Read
Google has opened the competition for popular shopping ads a year and a half ago for external product searches. The EU Commission has criticized precisely this point and from now on Google must also allow competitors to display advertisements. Google is therefore well advised to continue to motivate third-party product searches to be present in the shopping ads. Google decouples its Google Shopping service, which was previously integrated into the web search, and opens the. for shopping ads for external. product searches, so-called “Comparison Shopping Services”.